Initially for my digital artefact, I planned to incorporate my growing interest in filming and editing lifestyle vlogs to post weekly videos and explore the culture around journaling and surveillance with a future studies lens. While feedback was positive, I hadn’t figured out how to integrate what we were learning in the subject into the scope and utility of the project.
Inspiration struck during one of our screenings, and I decided to tackle the future of fashion through a study of speculative fashion in media and how it can impact current behaviours, both in terms of fashion trends and related social issues such as identity, sustainability and consumerism, using the frameworks of Wendell Bell and Marshall McLuhan.
Images of the future are undeniably supported by the fashion and look of characters in such texts. Fashion and colour theory is utilised to create specific meanings and characterisations, and can be examined through the future study lens with respect to topics like cyberpunk culture, retrofuturism and cybernetics.
I’lll be aiming to cover some of these bases through three different platforms; Instagram, Tik Tok and YouTube. Fashion content has always been popular there, so I want be brave and post images and videos that could reach a wider audience.
This project overall focuses on the medium term future of fashion by taking a look at what has been imagined in the past 50 years and speculating what it may become in the next 50. It addresses the possible, preferred and potential futures of fashion trends, as well as examining what has already played out, by recreating existing media and research into new forms of trending content, and be a part of the existing online fashion culture by providing entertainment and fashion ideas.