project beta: back to the fashion

Initially for my digital artefact, I planned to incorporate my growing interest in filming and editing lifestyle vlogs to post weekly videos and explore the culture around journaling and surveillance with a future studies lens. While feedback was positive, I hadn’t figured out how to integrate what we were learning in the subject into the scope and utility of the project.

Inspiration struck during one of our screenings, and I decided to tackle the future of fashion through a study of speculative fashion in media and how it can impact current behaviours, both in terms of fashion trends and related social issues such as identity, sustainability and consumerism, using the frameworks of Wendell Bell and Marshall McLuhan.

Images of the future are undeniably supported by the fashion and look of characters in such texts. Fashion and colour theory is utilised to create specific meanings and characterisations, and can be examined through the future study lens with respect to topics like cyberpunk culture, retrofuturism and cybernetics.

I’lll be aiming to cover some of these bases through three different platforms; Instagram, Tik Tok and YouTube. Fashion content has always been popular there, so I want be brave and post images and videos that could reach a wider audience.

This project overall focuses on the medium term future of fashion by taking a look at what has been imagined in the past 50 years and speculating what it may become in the next 50. It addresses the possible, preferred and potential futures of fashion trends, as well as examining what has already played out, by recreating existing media and research into new forms of trending content, and be a part of the existing online fashion culture by providing entertainment and fashion ideas.

6 thoughts on “project beta: back to the fashion

  1. Hi Lia! Well done on really paying attention to your peer comments, it was clearly articulated that your prototyping was influenced by the feedback you received and that this led you to get back on track with your future focus. Additionally, your use of the screenings to reflect on your DA also helped with this focus.

    You have also demonstrated a much deeper engagement with lecture material. Because of this, I will suggest the specific research focus of sustainability which may help with your DA.

    Sustainability is a very fascinating theme to research when considering the future of fashion. Your awareness of fast fashion demonstrates your understanding of where fashion could be heading in the future, and your consideration of Bell’s three futures can help you reflect on how different the preferable and possible futures are, and how they depend on humanities behaviour. To help you imagine the preferable future of fashion, refer to Mitchel Joachim’s work, who is a futurist mentioned in the week six lecture. Joachim designs environmental cities, and his work is a brilliant example of how predictive design can explore aesthetics and reflect the societies that surround it, much the same way fashion works. When watching his TED talk (https://www.ted.com/talks/mitchell_joachim_don_t_build_your_home_grow_it#t-145138) try to think about what environmentally friendly innovations may be adopted into fashion. This exercise will give you a futurists point of view, which will help with your future focus, especially considering you’re looking 50 years into the future.

    With sustainability in mind, you may have to consider fashion as something beyond aesthetics and think about the responsibility a fashion designer has when making clothes for society. Elenora Massini argues that a futurist must not only envision what the future will be like, but undertake projects that work towards achieving the preferable future (http://master-foresight-innovation.fr/wp-content/uploads/2012/06/EMasiniReconceptualizingFutures.pdf). These projects should “move towards a more pluralistic future through imaginative analysis and productive action”, which can be fashion designers’ responsibility to ensure we are consuming fashion responsibly in an increasingly fragile ecology. Goodluck on your DA submission!

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  2. Hey Lia,

    I hope you are having a lovely evening! It’s really good that you have identified what your previous comments have said in regards to your pitch video. It’s important to take on feedback as easy as it is to give it! The best part of shifting your digital artefact was the correlation you now have to the subject material, making sure that you were able to tweet about it as well! It worked out so well in the end which is exciting.

    Something to do for next time you post is, is attaching more hyperlinks throughout your blogpost to link to the pitch and maybe some of your favourite videos you have made.

    A focus point you could look into as a part of your research is looking into how Hollywood use Occult Sci-fi symbolism in their music videos and how sci-fi are also implemented from these movies into present time. There are numerous examples that I will send so you are able to get a good understanding of what I am talking about. When we watched the movie metropolis I actually discussed this in my own tweets as there was a correlation between the robot & Hollywood. Not only just symbolism but the clothes she wears and the interesting thing is Ariana Grande actually reflects this in her music video which I will show you https://www.youtube.com/watch?v=B6_iQvaIjXw https://www.youtube.com/watch?v=L8eRzOYhLuw&list=PLPqYKbBJVlYc_SgxMK7MYI6QrdQXS4q6k

    There’s also this really great link that discuss the occult symbolism in Metropolis and not only that if you scroll down you’ll be able to see how Hollywood popstars create their outfits for their performances… https://vigilantcitizen.com/musicbusiness/the-occult-symbolism-of-movie-metropolis-and-its-importance-in-pop-culture/

    There is an interesting website that discusses what kind of fashion we will be wearing in the future from sci-fi movies: https://www2.bfi.org.uk/news-opinion/news-bfi/features/what-we-ll-wearing-future-classic-sci-fi-films

    This weblink discusses how various sci-fi movies have influenced the fashion again https://www.vanityfair.com/style/2017/10/sci-fi-fashion

    If you look into the future of fashion, a great article discusses what it will be like in 20 years which actually could be something useful for researching into it more. https://www.bbc.com/culture/article/20190410-what-will-fashion-be-like-20-years-from-now – Something interesting I have noted from this link is how futuristic they believe it will get and how elements of the sci-fi movies play into it. A lot of these movies definitely focus on minimalism and I would be really interested to see if you think minimalism is a part of the future of fashion.

    Looking forward to seeing more of your digital artefact! All the best for the rest of the semester.

    Amy

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