Did you ever write in a diary?
Diaries provide a means of writing ourselves into the world and were considered an almost obligatory companion during the 19th century, coined ‘the golden age of the diary’. It’s linked to the quest for individuality or self, developing during the 20th century into a more modernist drive for deliberate self-creation in a more aesthetic or political sense (Ibrahim 2002, p. 3).
Would those writing diaries 200 years ago have imagined what it has turned into today?
Still a relatively new phenomenon, vlogging has links to all kinds of disciplines, such as tourism, advertising and social movements (e.g. de Janns & Hudders 2020, Phelps-Ward & Laura 2016, Lee & Watkins 2016, Folkvord et al. 2018). Just as advancements in printing and literacy made diaries a more accessible activity, the rising accessibility to the internet, cameras and editing software allowed for diaries to cross over into the digital space. The future of vlogging continues to change with growing audiences, corporate involvement and a general shift how we continue to connect digitally.
My BCM325 Future Cultures digital artefact will be creating weekly vlogs for my YouTube channel, both as a form of online journalling and developing my digital media skills. It will be wrapped up in a final reflection video essay at the end of the semester, commenting on the short-term future of vlogging as a general practice as well as my personal experience with it as a creator.
See you online!
De Jans, S & Hudders, L 2020, ‘Disclosure of vlog advertising targeted to children’, Journal of Interactive Marketing, vol. 52, pp. 1-19.
Folkvord, F, Bevelander, KE, Rozendaal, E & Hermans, R 2018, ‘Children’s bonding with popular YouTube Vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study’, Young consumers, vol. 20, no. 2, pp. 77-90.
Ibrahim, Y 2020, ‘Accounting the ‘self’: From diarization to life vlogs’, Convergence: The International Journal of Research into New Media Technologies, vol. 20, no. 10, pp. 1-13.
Lee, JE & Watkins, B 2016, ‘YouTube Vloggers’ influence on consumer luxury brand perceptions and intentions’, Journal of Business Research, vol. 69, pp. 5753-5760.
Phelps-Ward, RJ & Laura, CT 2016, ‘Talking back in cyberspace: self-love, hair care and counter narratives in Black adolescent girls’ YouTube vlogs’, Gender and Education, vol. 28, no. 6, pp. 807-820.